You’ve got a limited amount of will power. Use it wisely.

Kathleen Vohs, an associate professor of marketing at the University of Minnesota, notes that "[research shows people still have the same self-control as in decades past, but we are bombarded more and more with temptations," and that "our psychological system is not set up to deal with all the potential immediate gratification." This means that … Continue reading You’ve got a limited amount of will power. Use it wisely.

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